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基于群體參與的網(wǎng)絡(luò)謠言治理模型研究
網(wǎng)絡(luò)安全與數(shù)據(jù)治理
宋彪1,,閆俊2
1.內(nèi)蒙古財經(jīng)大學(xué)會計學(xué)院,;2.內(nèi)蒙古自治區(qū)信息化與數(shù)字經(jīng)濟推進(jìn)中心
摘要: 大量已有的研究發(fā)現(xiàn),在強監(jiān)管措施下網(wǎng)絡(luò)謠言仍層出不窮,,后真相時代的信息發(fā)布模式導(dǎo)致相關(guān)監(jiān)管機構(gòu)跛行謠言其后,,疲于應(yīng)對。通過建立傳謠網(wǎng)民,、普通網(wǎng)民的博弈模型,,在雙方靜態(tài)博弈收益矩陣基礎(chǔ)上,運用演化博弈理論對網(wǎng)民的行為策略選擇進(jìn)行研究,,構(gòu)建其動態(tài)演化博弈模型,。發(fā)現(xiàn)傳謠網(wǎng)民往往“因惡小而為之”,網(wǎng)民參與治理“因善小而不為”,,指出傳謠與治理模式失配是網(wǎng)絡(luò)謠言屢禁不絕的治理困境機理,。數(shù)理分析證明了群體參與網(wǎng)絡(luò)謠言治理的有效性,提出了一個激勵群體參與網(wǎng)絡(luò)謠言數(shù)據(jù)治理的簡單模型,,根據(jù)模型的博弈分析,,給出了可以促進(jìn)網(wǎng)民積極參與謠言數(shù)據(jù)治理合作的措施,本文結(jié)論為網(wǎng)絡(luò)謠言的有效治理提供了新思路,。
中圖分類號:G206文獻(xiàn)標(biāo)識碼:ADOI:10.19358/j.issn.2097-1788.2024.05.010
引用格式:宋彪,,閆俊.基于群體參與的網(wǎng)絡(luò)謠言治理模型研究[J].網(wǎng)絡(luò)安全與數(shù)據(jù)治理,2024,,43(5):69-75,,92.
Research on the Internet rumor governance model based on group participation
Song Biao1, Yan Jun2
1.School of Accounting, Inner Mongolia University of Finance and Economics; 2.Inner MongoliaInformatization and Digital Economy Promotion Center
Abstract: Most of existing studies have found that under strong regulatory measures, online rumors continue to emerge, post-truth mode of information release led to the relevant regulatory agencies unable to keep pace with rumors and tired of dealing with them. Based on the static game profit matrix of both sides, this paper studies the behavior strategy choice of net citizens by using the Evolutionary Game theory, and constructs its dynamic evolution game model. It is pointed out that the mismatch between rumor-making and governance mode is the mechanism of the governance dilemma of Internet rumor. Mathematical analysis proves the effectiveness of group participation in Internet Rumor Governance, and a simple model is proposed to encourage group participation in Internet rumor governance. This paper gives some measures to promote the cooperation of Internet users in rumor governance. This paper provides a new idea for the effective governance of Internet rumors.
Key words : Internet rumor; data governance; Evolutionary Game; government regulation

引言

謠言防治是網(wǎng)絡(luò)信息內(nèi)容生態(tài)治理的一項重要內(nèi)容,是指對網(wǎng)絡(luò)上的虛假或有害信息進(jìn)行監(jiān)測,、識別,、處置、預(yù)防等活動,。該活動被看作是一種特殊的數(shù)據(jù)治理,,涉及到數(shù)據(jù)的采集、分析,、處理,、應(yīng)用等過程,,目的是為了維護(hù)網(wǎng)絡(luò)空間的秩序和安全,提高公眾的信息素養(yǎng)和辨別能力,,因此可以將其命名為網(wǎng)絡(luò)謠言數(shù)據(jù)治理,。

人人麥克風(fēng)的自媒體時代[1],謠言飛奔在前,,真理跛行其后[2],。切斷謠言的源頭以及打擊造謠和傳謠者,是政府通常認(rèn)為可以有效治理謠言的政策選項[3],。然而在現(xiàn)實中針對謠言源頭,、意見領(lǐng)袖等治理措施并未完全奏效,學(xué)者們發(fā)現(xiàn)由于互聯(lián)網(wǎng)技術(shù)的飛速發(fā)展,,今天謠言傳播者身份由未知向潛伏,、由潛伏向傳播、由免疫向傳播轉(zhuǎn)化,,具有隨機多發(fā)性,,網(wǎng)民趨利避害,監(jiān)管往往法不責(zé)眾[4],,要阻止謠言的傳播幾乎是不可能完成的任務(wù)[5],。為什么會有相當(dāng)數(shù)量的人在面對監(jiān)管機構(gòu)的高壓打擊時仍然制造和傳播謠言?當(dāng)前網(wǎng)絡(luò)謠言數(shù)據(jù)治理模式是否還存在著重要的影響?


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作者信息:

宋彪1,,閆俊2

(1.內(nèi)蒙古財經(jīng)大學(xué)會計學(xué)院,,內(nèi)蒙古呼和浩特010051;

2.內(nèi)蒙古自治區(qū)信息化與數(shù)字經(jīng)濟推進(jìn)中心,,內(nèi)蒙古呼和浩特010020)


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